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According to investors guide book by European commission (2005)
there are some negative perceptions among the international including European public about Pakistan. Pakistan have shown a remarkable ecno0mic and political development since late 1990's .Pakistan is a major country recognized by the international community and has a population of about 150 million.


The statistics provided by Agri-food, past, present and future report Pakistan August (2005), only quarter of 7 million can afford consumer base for process of imported food, still Pakistan provides a market quality uggs australia boot on sale larger than Canada for consumer goods. Pakistan's economy has been steadily growing for the past 6 years and it has the highest annual growth rate in south Asia.

New business opportunities for EU Companies in Pakistan (2005) tells us that Pakistan has close political and economical relations with middle east ,central and south Asia ,because of its geographical location.A lot of international companies have been operating successfully in Pakistan for more then 20 years .The main multinationals in quality uggs australia boot on sale the country are in oil and gas exploration and production ,electrical engineering, the pharmaceutical ,food and chemical industries .

According to Pakistan exporter guide (2004) Pakistan holds the world 9th largest market, estimated 149 million customers Pakistan's food sector is changing frequently as traditional habits an lifestyles are shifting .Retail sales of processed food is expending by 10 % per year in recent years, and currently are estimated approximately about USD 1.4 billion. There are western style fast food chains reflecting a rising popularity with such eating style. Pakistan is generally considered to be a price sensitive market because most of the consumers prefer imported food items or western fast food for both quality and status reason.
One of the very attractive reasons for any food company to go to Pakistan is changing life quality uggs australia boot on sale styles and influence of foreign media and increasing awareness of health principles particularly among educated, middle and upper income urban customers. Pakistan's food processing industry is also large and is growing. Currently the sector accounts 17% of Pakistani manufacturing output. The food processing sector produced an estimated USD 6 billion in products during 2003.

According to Agri-Food report (2005) there are some important facts about Pakistani market regarding a new food company expansion. These facts will help companies to make there decision.

? In Pakistan there are three big consumer markets one is Karachi with a population of 10 million people, Lahore with 5.7 million people and Faisalabad with 2.1 million people.